Too much manual administration?
Your team keeps copying the same information between emails, spreadsheets and customer records.
What could improve
Less manual work. More time for the work that matters.
Operations for growing companies
Your business grew.
The way it runs didn't.
A calmer way to build what's next.
I find where your business is losing time and money, then help your team make the work easier. Practical systems and AI, where they earn their place.
Free 20-minute introductory call.
Ottawa–Gatineau · Working across Canada
Selected results from prior executive experience
- Yearly revenue of the Canadian business I led, at or better than plan in 2024 and 2025
- $8M to $20M
- Yearly revenue of the Canadian business I led, at or better than plan in 2024 and 2025
- Sites installed and running across three provinces in two years
- 150 to 1,100+
- Sites installed and running across three provinces in two years
- People across five functions, every manager promoted from within
- 12 to 50
- People across five functions, every manager promoted from within
- Contract penalties a year, zero since 2021: about $1.5M kept
- $250K to $0
- Contract penalties a year, zero since 2021: about $1.5M kept
- Contracts won and delivered, including $34M in 2025
- $90M+
- Contracts won and delivered, including $34M in 2025
- Sites a day per technician, after moving work orders from paper to phones
- 12 to 25 · Sites a day per technician, after moving work orders from paper to phones
- A year in operating savings from supplier negotiations and tighter cost controls
- ~$200K · A year in operating savings from supplier negotiations and tighter cost controls
Results from the business I helped lead before Casa McMaster.
What can I fix?
Six problems. Six ways forward.
What's getting in the way, and what could feel easier.
Money disappearing into overhead?
Supplier prices creep up. Invoices and job costs are harder to keep track of.
What could improve
Cleaner costs and a clearer view of where money goes.
Customers waiting for answers?
Customer questions get buried in inboxes. Your team answers the same ones all day.
What could improve
Quicker answers and fewer customers left waiting.
Projects constantly running behind?
Promises get lost between sales and operations. Problems surface too late.
What could improve
More dependable delivery, with fewer last-minute surprises.
Field teams buried in paperwork?
Technicians arrive without the information they need. Paperwork and repeat visits add up.
What could improve
Easier field work and less time chasing missing details.
Everything still ends up on your desk?
Decisions, exceptions and follow-ups still land on your desk, even as the team grows.
What could improve
More founder time back and less day-to-day firefighting.
A result from my prior employer
More than doubled field-service productivity.
Before
Paper work orders
Missing information. More time spent on paperwork.
12
Site visits per technician, per day
After
A connected field team
Clear information and better coordination with the office.
25
Site visits per technician, per day
From the business I helped lead before Casa McMaster, not a Casa McMaster client engagement.
Read the full case studies →Practical AI
Less busywork. Room for better work.
I simplify the process first. Then I use automation or AI where it makes sense, with a person checking what matters.
Less invoice chasing
Give your team more time to review what needs attention.
More room for customers
Spend less of the day sorting requests and repeating answers.
A clearer picture
Bring useful information together without another spreadsheet marathon.
How it works
Find it. Fix it. Let it run.
- 01
Find
See where the work gets stuck.
Workflow map + priorities
- 02
Fix
Make the changes alongside your team.
Live process + clear owners
- 03
Let it run
Give the team a dependable rhythm.
Trained owners + dashboard
Services
Start with one problem. Build from there.
Fixed fees, defined scope, real implementation. Full scopes are on the Services page.
Find
3-Day Snapshot
CAD $599
Founding rate
A focused look at one workflow to understand where it is costing you time, money or capacity, and what to fix first.
Founding rate for the first ten businesses or until November 30, 2026; $1,500 after. Credited in full against a Reset.
Talk about the 3-Day SnapshotFix
30-Day Reset
CAD $5,000
Fixed fee
One priority operational problem, redesigned and implemented with your team. Larger or technically complex implementations are scoped separately.
Half to start, half at day 15. Larger single builds, such as a project office or AI-assisted workflows, are scoped separately from $7,500.
Talk about the 30-Day ResetLead
Fractional Head of Operations
From CAD $6,250
Per month
Ongoing senior operational leadership to improve performance, coordinate departments, manage change and give the business the structure it needs to grow.
No long-term contract, 14 days' notice. Usually the step after a Reset.
Talk about the Fractional Head of OperationsAbout Kristina
I've done this from inside a growing business.
I'm Kristina McMaster, MBA, former Director of Operations and General Manager of the Canadian subsidiary of a global technology company. I've managed up to $26 million in P&L responsibility, built departments and delivered multi-province operational systems. I know what it takes when an organization grows faster than its processes.
Read my story →Let's talk
What's eating up your time?
The tasks that keep piling up. The processes that never quite work. The things you keep meaning to fix. Tell me what's slowing your business down, and let's talk about what could be easier.
Ottawa–Gatineau · Working with businesses across Canada